Mid-Term- Advertisements

The first advertisements I chose is the image for the single person representing a company. This shows a Gap advertisement. I could tell just by looking at the photograph that their motive was to have a celebrity to represent the "GAP" company. When this ad, first came out, it clearly stuck out in my mind. I was like, "That's John Mayer, I love him". This picture that it portrays, represents him as the object. He in the main focus in the advertisement it's not so much the clothes, that Gap is trying to sell, its the image that the celebrity is try to portray . When you look at the ad, one can tell that he is wearing the clothes, the clothes aren't wearing him. The way that this ad, expresses Gap's vision is clear, that the people can be confident in what they are wearing. When Gap, came out with multiple advertisements that had celebrities in them, they tried to send a message to their buyers, that Gap has reinvented themselves. The look that the series of ads. resembles is a mature and satisfied look, with a cool edge to represent Gap, as a new innovated company.

For the advertisement with two people, I decided to choose Absolut Vodka, because I have always enjoyed their creative twist that they put on their ads. As one looks at the advertisement one can see that the picture can catch a person eye very quickly because of the image that is being shown. The Absolut Vodka tag line is, "In an Absolut World", which means that in an "ideal" world, the advertisement shown, would be "ideal" in the world that we live in. Ironically, its not. The picture shows, a man carrying a baby, while the woman sips on her drink and is being carefree. The man's facial expressions is mad and angry, while the woman's is happy. In the world that we live in today, this situation is not what is being expressed in the ad, it is the opposite. The people are the subject in the ad, but the slogan is a reflection of the purpose that the Absolut Vodka company is trying to portray. Even though the people are the subject, viewers know the product trying to be sold. It is clearly represented through the slogan and the picture.