Journal # 10 - Century of Self

The Century of self by Adam Curtris, is series, which talks about how power has used Freud's theories to try and control the dangerous crowd in an age of mass democracy. He believed that people had a dangerous and instinctive drives in side myselves. He created a method called phsycoanylasis, which analyzes dreams. These dreams have the ability to connect people with their animal past. He formed this idea of expressing the uncousious mind. Its being able to realize that people have hidden ideas or uncousious thoughts.
America has become a mass society. The ability to try and get into the minds of Americans thoughts and feelings was an important task. Freud believed that there is much more to an audiovisual mind than we think. The idea that information drives behavior. Then the thought of trying to come up with ideas that would play to peoples irrational emotions. The idea which was brought up about women smoking because more men do it, was an idea that I didn't understand. I thought that it was an irrational idea to believe. But the idea of women smoking because to create a epidemic of women beginning this new tired to believe that smoking was cool. The video goes into the idea that if a person links emotion appeal to a product more people would be open to purchase the product. The way to sell a product was to make a person feel like they absolutely need the product. Products were being seld as necessicties. Coprotations had to transform the way indiuviausl thought about buying products. The movie stated,"we must shift amercian from a needs to a desire, people must be trained to desire,we a must shape a new maintaillity. Companies are ready to understand Freud's idea, of what motiavated the human mind.

The video, shows how women percieve themselves as an object to look at. I feel like this is a case right now in our society.Women think that there bodies are something for people to look at. Society puts this message in our heads that, women need to look and act a certain way to be liked. From a personal point of view, I believe that the media does put a stress on women to be a certain way. It is stressful, and can break a person phsycail and emotoinal feeling down. Its draining to constaintly think that you must look perfect, so you wont be judged.
Freud's idea about the ideas of the unconcious mind becoming more aware, I beleive is fact. His ideas are true. This was an intresting video and it has opened my eyes to how the mind works and how it can be manipulated.