Media in Everyday Life

If we look around us, we see media in multiple forms surrounding us every day. The media is in our everyday lives and it’s something that we can’t escape. If we were to look around, we have multiple forms of media at our every move, and we tend to take them for granted. In the reading, Media in Everyday life, expresses ideas of mass media and the media cultures through the twentieth century to the present. This chapter expresses how certain Medias have sculptured people’s perception of media events. It’s important for people to start understand the concept of mass media and how it helps us relates to media and ourselves.
In the 19th century the meaning of “masses “had been introduced. It has been described as the changes in societies and the emergence of the working class. Karl Marx, who had been talked about in the last passage also expressed his concept of masses. The term mass media came into context during the post World War II era, which brought on an era which started the broadcast television throughout the world.
Electronic Media, such as media as the Internet, cell phone and wireless communication has help transform the mass media throughout the 80’s till the present time 2009. While other expresses there concern of media which is related to the outlets of radio and televisions, they express concern relation to the access to the means in which the media production, is molding society.
Media Forms:
Medium is expressed in the means of mediation of communication articulated in the passage. Refining to the group of communication industries and technologies that together make up and spread public news and information creating a buzz of entertainment for all (pg 229). Medium, also relates to the technologies through which messages are created. The reading bring up, Marshall McLuhan, who in the 1960’s created a meaning that the medium is an extension of ourselves through technological forms (pg. 229). Like discussed before, the medium itself, is the media is a voice or technology such as radio, television, internet, and how it creates impacts on the audiences and the meaning that it is trying to communicate. There is also an important aspect of both political and cultural different in how we understand media messages in our lives (pg 230).
Media is presented in multiple forms. The presentation of news from the different aspects of media influences and affects our perception. Media has the ability to change society’s vision. As the viewers, we see communications technologies as empowering tools used by people to exchange ideas. McLuhan’s, Medium is the message and global village has been brought up in this passage. His theories have been influential in the media world. It helps people grasp a better understanding and helps us view the world in a different way. His theories based on the media’s messages affected local, national and global cultures in the 1960’s and 1970’s. He thought that media technologies had the ability to have great power and would affect individuals by using messages to reach our senses. The “message” of the medium, was an important aspect because it dieted how one’s personal experiences, affect they use of technologies (pg 244).
“The public sphere is a concept that is brought up frequently in the reading. It is the meaning, in which the public discussion and debate. It is a ideally a space-physical place, social setting or media arena, in which citizens come together to debate and discuss the issues in a society(pg 248). I enjoyed this reading over the other ones that we read in the past. It is true, if you look around, media is surrounding us constantly. It is part of us, we live it, use it, see it. There is no way to escape it.